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About us

Meet our team

Passionate professionals driving our brand forward

Tony Fred

Chief Executive Officer

Founder and CEO, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the manufacturing process, marketing, and customer experience strategies.

Mich Stark

Chief Marketing Officer

Mich loves taking on challenges. With his multi-year experience as Operations Director in the FMCG industry, Mich has helped the company to get where it is today. Mich is among the best minds in the industry.

Jordan Smith

Chief Product Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house manufacturers and looks after the community of thousands of customers.

Iris Joe

Chief Operations Officer

Iris, with her international experience, helps us easily understand the market trends and improves our products. She is determined to drive success and delivers her professional acumen to bring the company to the next level.